Hi, I’m Alyssa — welcome to The Concetta Collection

I’m a wife, a mama to a busy toddler, and a Maine-based boutique owner with a deep love for fashion that actually fits. I’ve been plus size my entire life, and I know firsthand how frustrating it can be to find clothing that makes you feel confident, comfortable, and truly seen.

In February of 2024, I began selling women’s plus-size fashion on Whatnot as a side venture — and very quickly, it became so much more. Connecting with other women who shared the same struggles (and the same excitement over finding cute, flattering pieces) completely changed everything for me. I fell in love with boutique fashion and the way the right outfit can make a woman feel confident, empowered, and celebrated.

The Concetta Collection is the next chapter of that journey. While I continue to sell exclusively plus size during my Whatnot live sales, this boutique is growing to offer styles for all sizes — without ever losing the heart of where it all began. Every piece is carefully chosen with real women in mind, because comfort, style, and confidence should always come first.

The name Concetta holds a very special place in my heart. It was my late grandmother’s first name, it’s my middle name, and it’s also my daughter’s. It represents generations of strong, resilient women — and that legacy lives on through this brand.

Thank you for being here, for supporting a small business, and for being part of a community where every body belongs.

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